Posts

Showing posts with the label climate

Survival of the smallest!

Image
In a billion years from now, the Earth will be inhabited just by microbes. Not animals, not cockroaches but microbes. This conclusion is a result of a computer model used by researchers to predict the status of life on Earth after a few billion years. As years pass by, the augmenting luminosity of the Sun will create an unfavourable rather intolerable environment for humans, plants and animals alike on our planet. The increased temperatures of up to 100 degrees Celsius  will lead to the evaporation of oceans which in turn will lead to increased salinity of large water bodies, high atmospheric pressure and a drastic reduction in oxygen and carbon dioxide content. The poisonous, high pressure, high salinity and zero-oxygen condition will only be withstood by organisms that already survive under such extreme conditions and are called “extremophiles”. Desert ants sprinting on scorching sand, spiders in snowy areas and beetles with antifreeze blood are some of the creatures identif

The science of Consumerism

Image
We live in a world where television, billboards, magazines and even toilets are hoarded with sales pitches trying to convince us that a particular brand of soup is what will rid us of our loneliness and make our lives happier. Every day we are bombarded with ideas and concepts to such an extent that we subconsciously start accepting them (almost like Inception). ‘Advertising’ is selling the viewer the idea that consumption (of a particular product) will lead to gratification. In fact, almost all advertisements tap into our insatiable appetite for prestige, power, happiness and status, making the idea quite seductive. Consumerism today has become a pastime, ideology and even a source of addiction.  In fact lots of economists and philosophers like to think of consumerism as the singular idea that has successfully taken over the world we live in today. People from all regions, religions and ages indulge in the idea that  - more is always better ! But really… is it? Over the