Posts

Showing posts with the label Capitalism

The science of Consumerism

Image
We live in a world where television, billboards, magazines and even toilets are hoarded with sales pitches trying to convince us that a particular brand of soup is what will rid us of our loneliness and make our lives happier. Every day we are bombarded with ideas and concepts to such an extent that we subconsciously start accepting them (almost like Inception). ‘Advertising’ is selling the viewer the idea that consumption (of a particular product) will lead to gratification. In fact, almost all advertisements tap into our insatiable appetite for prestige, power, happiness and status, making the idea quite seductive. Consumerism today has become a pastime, ideology and even a source of addiction.  In fact lots of economists and philosophers like to think of consumerism as the singular idea that has successfully taken over the world we live in today. People from all regions, religions and ages indulge in the idea that  - more is always better!

But really… is it?

Over the years we have …